Do-It-Yourself Marketing Tips for Small Law Firms

Legal Marketing Reader's latest feature article is:

Small Law Firm Marketing: Do-It-Yourself Marketing Tips
By John O. Cunningham
Small firm lawyers don’t need expensive advertising to be effective marketers. With some diligence and imagination, small law firms can imitate the marketing strategies and programs of larger firms — even with part-time or no in-house professional marketing staff. (Read full article here.)

Legal Marketing Reader tracks the latest posts from 27 top law firm marketing blogs and news feeds on one, easy-to-use dashboard. Stay up to date with the latest news in no time flat! Check it out at legalmarketingreader.com.

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Marketing in a Recession for Law Firms

The latest feature article on Legal Marketing Reader speaks to the timely topic of marketing in a recession. Written by marketing consultant Deborah Scaringi, a veteran law firm marketer and a former president of the Legal Marketing Association's New England Chapter, the article is titled: Recessionary Thinking: 12 Smart Marketing Tips for Tough Times. According to Scaringi, while adding marketing expenditures in a recession may not seem prudent, "maintaining and increasing marketing activities in a difficult market will help your business soar when the economy bounces back."
To read the entire article, click on: Marketing in a Recession.