The Lateral Partner Advantage

The Lateral Partner Power Play, by John Hellerman and Gary Klein, is the latest feature article on Legal Marketing Reader. Are law firms spending too much time and money branding the firm? According to the article's authors, Hellerman and Klein, in the age of the portable professional, strategies for promoting, retaining and attracting lateral partner talent — similar to the investment services model — is the path to long-term success. Read the full article...

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