The latest feature article on Legal Marketing Reader speaks to the timely topic of marketing in a recession. Written by marketing consultant Deborah Scaringi, a veteran law firm marketer and a former president of the Legal Marketing Association's New England Chapter, the article is titled: Recessionary Thinking: 12 Smart Marketing Tips for Tough Times. According to Scaringi, while adding marketing expenditures in a recession may not seem prudent, "maintaining and increasing marketing activities in a difficult market will help your business soar when the economy bounces back."
To read the entire article, click on: Marketing in a Recession.
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