Law Firm Marketing Articles

In addition to gathering headline links from the top law firm marketing blogs and publication feeds, Legal Marketing Reader also publishes its own exclusive content in the form of monthly articles. The latest two articles are:

The 10 Habits of Highly Successful Law Firms
By John O. Cunningham.
What separates successful law firms from those that struggle? This article looks at common habits that leading law firms use to carve out space in a brave new legal services marketplace. For large firms as well as small, here are 10 institutional traits that seem to be the seeds of success.

Making the Most of Your Attorney Orientation Process — for Marketing's Sake
By Tara Parker.
Tips from the Trenches: Here's what one law firm marketer does to make sure new law firm hires understand the role marketing plays in their new firm — from square one.

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