Market or Die: A Message to Law Firm Managing Partners

Market or Die: A Message to Managing Partners

By John O. Cunningham

Law firm leaders face critical decisions in a legal services marketplace that is consolidating and changing rapidly. For law firms of every size, survival depends on transforming firm-centric models to 21st century client-centered service business models. Elevating the marketing and business development function from afterthought to strategic weapon is the key.

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August feature article in Legal Marketing Reader, home of the top blogs on law firm marketing topics.

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