"Unfortunately, most firms and individual lawyers don't realize the power that technology brings to the marketing table. Too many firms still write off technology as an expense -- and don't see investment in IT as part of revenue generation. Technology is part of the revenue cycle when it helps the selling process to gain new clients, or to retain existing clients."The article includes a top ten list of how to market technology — including #1: "Demonstrate -- that your firm is tech savvy. If your firm is using technology in its marketing programs, it shows clients that you make use of IT beyond just sending them an invoice. Host webinars and podcasts, create electronic communications and newsletters -- your effective web presence shows your comfort with technology."
Read the entire article.