Mass High Tech takes a page from Seth Godin with its article Small: The New Big, which discusses how bigger isn't always better for law firms looking to differentiate themselves. The article points out how tech boutiques sell on expertise and reduced overhead. Case in point, niche business law firm Morse, Barnes-Brown & Pendleton for one. The firm specializes in the core legal services a business needs from inception through liquidity event. Even in an age of law firm mergers, the article states that some firms prefer to remain small, specialized and nimble despite buyout offers from the big firms.