Lawyer Marketing Using Blogs (Web Logs)

Kevin O'Keefe's web log, Real Lawyers Have Blogs, compiles most of the web's resources on using lawyer marketing using blogs. His latest post is a good entry into the topic: A reprint of Intro to Weblogs for Law Firm Marketing by Amy Campbell of Infoworks! Kevin's blog shows by example how you can create near-instant authority on the web by publishing and linking to a wealth of information on a particular niche topic. Lawyers and law firm marketers, check it out.